Today at CeBIT Australia’s Enterprise conference, Geoff McQueen had the pleasure of delivering a presentation which highlighted the main challenge affecting the success of enterprise software implementations: realising effective user adoption.

Looking around at who does user adoption well, and who can teach Enterprise a thing or two, the story of Facebook – with its defined features, platform nature, security model and more – comes to the top of your mind.

This presentation looks at what enterprise software – and the people who purchase, implement and manage it – can learn from the runaway success of Facebook as a user engagement case study.

Why Enterprise Apps Need A Touch Of Facebook
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